The campaign managers of a leading SUV website knew they had one of the best websites – well designed, attractive and informative. While they were generating quite a number of leads (those that filled the Test Drive Form) they were exploring ways and means to improve performance.
The question was, would a machine learning program and resultant code, deployed in real-time, increase the leads? Yes, it did – with a potential of lead increase up-to seven times. Marketsof1 deployed a Support Vector Based machine learnt algorithm in real time to spot customers who were most likely to convert and that helped unleash a carefully orchestrated program.View Case Study
One of India’s leading architect firm had a problem: growth had stagnated over the last few years. The reasons were many including intense competition, changing client demands and an overall sluggish real estate market
Marketsof1 understood the nuances of a firm primarily led by designers and developed a customized sales and marketing process. One of the cornerstones of this process was sensitising the entire organization about the importance of the S&M functions. Mof1 also helped the client create a digital strategy that would elegantly amplify their strengths and position them in the appropriate consideration set.View Case Study
A leading decade-old life insurance firm had a persistent problem: several policy holders discontinued paying their life insurance premiums after the first year. There was no good way to identify them ahead of the event. Initial simple analysis could not identify any correlation between im-persistency and a segment of policy holders (demographics), agents, or geography.
Marketsof1 engaged for Persistency Modelling and maintenance, used advance analytics - a supervised machine learning program - to identify every month who will not persist. It helped the firm, achieve several of the objectives and importantly, reduce the im-persistency significantly.View Case Study
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